Company’s have branded themselves for years, this can take various formats from legacy branding where you could look to Coca Cola. What is becoming more and more popular is the notion of personal branding, your own voice, your own identity. The age of social media has reinforced this point that we should all think about how we are perceived online.
But why is building your own Personal Brand so important?
I’ll go into some points below but I think personal branding has become so important because for modern audiences, it allows you to connect with an audience in a different way in which a company ever could. you build rapport, and an emotional connection to others that deep down we know, we never could with a company because they are trying to sell us something.
Building or establishing your reputation is incredibly important to your personal brand. It is the reputation that you are held by, do you add value, are you perceived in a certain way, have you built your area of expertise?
You can easily establish yourself in your chosen field, if you build a strong personal brand, you will become more noticeable in your specific field of interest. For example if you are super passionate about watermelons, being the lead speaker on the flavour of watermelons at the watermelon convention is probably not a bad way to establish your own status as an influencer in that field.
I honestly think in the future, we will all be judged by our ability to effectively create our own personal brand. Employers will look to your social media stats as a way of determining your influence and like-ability. I think that we are starting to see this already, however it will become more apparent that you have the attention of X amount of followers at your finger tips.
Key Take Away
It’s never too late to start thinking about your personal brand, establishing your credintionals, build your influence and home in on your status, will prove to be very useful in the future. Even if i am wrong, why is it so bad to talk about your areas of interest or ‘stuff’ that you are passionate about?
Before you go
Thanks for reading!
My Name is Jordan Bambridge a 23 year old ambitious manager. I currently work in a UK University. I get really passionate about understanding not what people do, but why they do it. I am also interested in psychology in business and helping others succeed and reach their potential. You can catch me on Twitter or Instagram @JordanBambridge or by clicking below.
I’m on a self inflicted journey to write 365 articles this year, you can help me stay accountable by following and commenting along. You will find my posts on here so hit the follow button to keep up to date with how I get on!