Understanding your why, Understanding your purpose

Why do we do what we do? Why do we impulse buy?

Start with why: how great leaders inspire actions.

Simon Sinek’s writing has impacted every element of my life, and really does create – a sense of enlightenment in his delivery of Start with why. His golden circle framework has made me question many of my decisions and enforced my management style but ultimately has lead me on a journey of my own discovery (cliche) to find my purpose through other literature.

Understanding your ‘why’, your passions, your beliefs is crucial as highlighted in many of Tim Ferriss interviews with very successful creatives and CEO’s. The ability to understand; your purpose, reflection and development has been accredited to a lot of their successes. Partnered with journaling every day – reflecting upon who you are and what you are trying to do will effectively make you a better person. Understanding your why enables you to discover your passion, your love and that enthusiasm, to be utilised towards your goals in life.

I would whole heartedly recommend Simon Sinek’s work, as his thought provoking theory, grounded in human biology, has made an impact on many peoples live. If you want to be successful, understanding your purpose is one of the correlations I found among a lot of the business greats and their success stories alike.

Before you go

Thanks for reading!

My Name is Jordan Bambridge a 23 year old ambitious manager. I currently work in a UK University. I get really passionate about understanding not what people do, but why they do it. I am also interested in psychology in business and helping others succeed and reach their potential. You can catch me on Twitter or Instagram @JordanBambridge or by clicking below.



I’m on a self inflicted journey to write 365 articles this year, you can help me stay accountable by following and commenting along. You will find my posts on here so hit the follow button to keep up to date with how I get on! 

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